Partnerships

Hailey Bieber’s Rhode: Collaborations & Campaign Faces

Hailey Bieber has built her skincare brand Rhode around a modern, minimalist aesthetic — and part of that success comes from carefully selected collaborations.

One notable collaboration featured Tate McRae, who partnered with Hailey Bieber for a Rhode campaign. She appeared alongside Hailey in the launch of the Peptide Lip Shape, bringing a fresh, youthful energy to the brand. While this was not a long-term partnership, it was a high-impact campaign moment that gained strong attention online.

Another standout collaboration includes supermodel Claudia Schiffer. Personally chosen by Hailey Bieber, Claudia Schiffer became the face of a Rhode campaign, highlighting the brand’s timeless and elevated beauty approach. Her involvement added a sense of legacy and sophistication to Rhode’s image.

Through collaborations like these, Rhode continues to blend contemporary influence with iconic beauty figures, strengthening its identity in the skincare world.