Hailey Bieber continues to grow her brand Rhode beyond simple skincare. The brand is expanding into makeup with products like lip treatments and blushes, while also introducing new items such as face masks and upcoming pimple patches.

A major step in Rhode’s growth is its acquisition by e.l.f. Beauty for around $1 billion. Despite this, Hailey remains closely involved as creative director.

With new products, global expansion, and a strong identity, Rhode is quickly becoming a leading name in modern beauty.